Tactic Lab has a range of service and delivery options to suit the unique structure of your NFP organisation. We specialise in leveraging existing in-house resources and providing support where it’s needed to help overcome project bottlenecks and set-up scalable strategic and technical aspects of marketing and analytics projects so they can safely be taken back in-house.
We also act as a sounding board and peer review function for key in-house personnel who are typically working in smaller teams without easy access to technical feedback and project support.
At WWF Australia, we are very hands-on with our analysis and optimisation projects. We have a great team and no shortage of exciting digital projects in the pipeline. Working with Tactic Lab has been a great way to upskill our internal teams, while having a sound base of expertise to draw on across a range of digital projects, from SEO to analytics and advertising. They are proactive and offer great flexibility so we can make the most out of their help for consulting/strategy, implementation as well as training.
Julien Mulot, Digital Marketing Manager, WWF Australia
Services include:
Holistic advice
- Industry, platform and tactical advice
- Prioritisation of marketing opportunities and projects
- Reviewing broader considerations of marketing projects
- Designing scalable account and tracking architectures
- Resourcing recommendations and assistance for upskilling and/or large projects
Digital strategy
- End-to-end strategy development
- Strategy support, eg. defining an optimal mix of audience, content and delivery for defined objectives
- Pre-launch peer-review and technical feedback on internal strategies
- Post-launch strategy review and optimisation
Digital analytics
- Reviewing of your existing digital analytics setup
- Working with stakeholders to create an up-to-date and relevant measurement plan
- Implementing a holistic and scalable analytics solution
- Maintaining your analytics solution
- Working with you and your legal/IT team to implement relevant privacy considerations
Reporting & automation
- Designing and creating dashboards relevant to your role
- Combining data from multiple marketing channels
- Automating data collection
- Advising on data visualisations and workflows to help you spot the relevant trends
- Designing scalable reporting tools to suit multiple stakeholder priorities
Website optimisation & testing
- Deep dive into your analytics data to find actionable recommendations for your marketing, content, website, usability or brand
- Analysis can be in response to a specific business question or unguided (eg. how can I increase the number of users who complete action X on my website?)
- Generating and implementing an A/B testing or website personalisation plan to improve conversion
Digital advertising (search, display, social)
- Reviewing or creating a paid multi-channel strategy
- Implementing scalable ad accounts for Google/YouTube, Microsoft/Bing, Facebook/Instagram, LinkedIn and more
- Ongoing account optimisation and maintenance
- Implementation of automated process to improve performance at scale
Search Engine Optimisation
- Developing, reviewing and/or implementing an SEO strategy for your brand
- Working with your IT (if relevant) to spec and implement technical SEO improvements
- Advising on off-site SEO, including working with your content/PR team to maximise the SEO benefit of each piece of content to your brand
- Preserving SEO traffic/rankings throughout website and content changes
- Specialising in onsite/technical SEO reviews that highlight valuable website content
Website planning, refreshes & migrations
- Reviewing and validating the rationale(s) for a website refresh or new website – often the data says it’s much better not to refresh!
- Identifying the risks that a website migration might pose to your SEO rankings, conversion rates etc, and how to mitigate them
- Advising on how you can use the new website’s setup to simplify user journeys, as well as reduce your own maintenance
- Working with your IT team to ensure continuity of marketing assets (tracking, SEO, user experience) from the old to the new website