We understand it’s tough to be a startup and have found that our default engagement model can be a great fit for startups, SMBs and growing businesses. We specialise in building scalable analytics and advertising account structures that can grow with your business, and are able to help you assess and prioritise different marketing approaches as you launch and expand.

Our engagement model has no lock-in contracts, the assets built and accounts established are yours to keep, and we are happy to show you how it’s all done through our training offering if you expand your team and take some or all of your marketing and analytics functions in-house.

As a growing start-up in the tech space, keeping a close eye on the performance of our digital marketing budgets is vital. Tactic Lab take the time to understand our business and where our biggest opportunities are. Working together with them across our advertising and analytics, we have visibility across all of our standard and experimental channels, giving us the opportunity to try out new tactics while maintaining a focus on ROI.

Marko Njavro, Co-founder, FlexCareers

Services include:

Holistic advice

  • Industry, platform and tactical advice
  • Prioritisation of marketing opportunities and projects
  • Reviewing broader considerations of marketing projects
  • Designing scalable account and tracking architectures
  • Resourcing recommendations and assistance for upskilling and/or large projects

Digital strategy

  • End-to-end strategy development
  • Strategy support, eg. defining an optimal mix of audience, content and delivery for defined objectives
  • Pre-launch peer-review and technical feedback on internal strategies
  • Post-launch strategy review and optimisation

Digital analytics

  • Reviewing of your existing digital analytics setup
  • Working with stakeholders to create an up-to-date and relevant measurement plan
  • Implementing a holistic and scalable analytics solution
  • Maintaining your analytics solution
  • Working with you and your legal/IT team to implement relevant privacy considerations

Reporting & automation

  • Designing and creating dashboards relevant to your role
  • Combining data from multiple marketing channels
  • Automating data collection
  • Advising on data visualisations and workflows to help you spot the relevant trends
  • Designing scalable reporting tools to suit multiple stakeholder priorities

Website optimisation & testing

  • Deep dive into your analytics data to find actionable recommendations for your marketing, content, website, usability or brand
  • Analysis can be in response to a specific business question or unguided (eg. how can I increase the number of users who complete action X on my website?)
  • Generating and implementing an A/B testing or website personalisation plan to improve conversion

Digital advertising (search, display, social)

  • Reviewing or creating a paid multi-channel strategy
  • Implementing scalable ad accounts for Google/YouTube, Microsoft/Bing, Facebook/Instagram, LinkedIn and more
  • Ongoing account optimisation and maintenance
  • Implementation of automated process to improve performance at scale

Search Engine Optimisation

  • Developing, reviewing and/or implementing an SEO strategy for your brand
  • Working with your IT (if relevant) to spec and implement technical SEO improvements
  • Advising on off-site SEO, including working with your content/PR team to maximise the SEO benefit of each piece of content to your brand
  • Preserving SEO traffic/rankings throughout website and content changes
  • Specialising in onsite/technical SEO reviews that highlight valuable website content

Website planning, refreshes & migrations

  • Reviewing and validating the rationale(s) for a website refresh or new website – often the data says it’s much better not to refresh!
  • Identifying the risks that a website migration might pose to your SEO rankings, conversion rates etc, and how to mitigate them
  • Advising on how you can use the new website’s setup to simplify user journeys, as well as reduce your own maintenance
  • Working with your IT team to ensure continuity of marketing assets (tracking, SEO, user experience) from the old to the new website