Business verification is now available to eligible businesses in Australia. The main advantage of this service is the impersonation protection.

If you are a business that has had your brand or specific campaign promotions hijacked by impersonators you will have seen first-hand the flow on effects it can cause to your business and customers.

From a branding and conversion standpoint, the verification badge also gives customers peace of mind when interacting with you on Meta products like Facebook, Instagram and Threads.

Follow this link to see if your business is eligible.