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Knowledge Base

Tactic Lab is a full-stack digital analytics and marketing agency based in Australia. This knowledge base was developed as a resource for both our clients and anyone else wishing to improve their measurement, strategy, marketing and digital assets.

Browse articles in:
Strategic Marketing Technical Marketing Case Studies

Using Google Tag Manager to fast-track UX improvements

The one setting you need to adjust in GA4 or you might lose all your data

GA4 BigQuery Cost Estimate Calculator

Google Shopping Cheat Sheet: Everything you need to get started

Your Google Organic traffic includes clicks from other Google properties

How to assign goal values/CPA targets in Google Analytics

Why you shouldn’t over-rely on basic demographic targeting options

Calculating and optimising CPA

CPA Calculator

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This website is operated by Tactic Lab Pty Ltd and we own the TACTIC LAB registered trademark. We support small business, sustainable practices and flexible work. This website is built with WordPress using Elegant Themes. Our brand concept is by the highly-recommended Kopper Finch. You can view our privacy policy here. You can keep in touch with us on Facebook and LinkedIn or email us. Our staff live and work across Australia on First Nations lands, a map of which can be found here.

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Climate Council | WWF | Gondwana Choirs

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