Knowledge Base
Tactic Lab is a full-stack digital analytics and marketing agency based in Australia. This knowledge base was developed as a resource for both our clients and anyone else wishing to improve their measurement, strategy, marketing and digital assets.
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Defining your marketing channels in Google Analytics vs Google Data Studio
A list of platforms you can track using Google Tag Manager
How to stop personal information getting into your Google Analytics
Using Google Tag Manager to fast-track UX improvements
The one setting you need to adjust in GA4 or you might lose all your data
GA4 BigQuery Cost Estimate Calculator
Google Shopping Cheat Sheet: Everything you need to get started
Your Google Organic traffic includes clicks from other Google properties
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