Knowledge Base
Tactic Lab is a full-stack digital analytics and marketing agency based in Australia. This knowledge base was developed as a resource for both our clients and anyone else wishing to improve their measurement, strategy, marketing and digital assets.
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The one setting you need to adjust in GA4 or you might lose all your data
GA4 BigQuery Cost Estimate Calculator
Google Shopping Cheat Sheet: Everything you need to get started
Your Google Organic traffic includes clicks from other Google properties
How to assign goal values/CPA targets in Google Analytics
Why you shouldn’t over-rely on basic demographic targeting options
Calculating and optimising CPA
CPA Calculator
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