Aisling and the team at Tactic Lab led us through a holistic audit of all our Google products at City of Newcastle. We needed to untangle a complex suite of new and legacy website properties, and develop an enterprise solution to align and enhance our reporting capabilities and Tactic Lab have helped us to deliver this.

Tactic Lab’s expertise in the tools and how they interact helped us identify gaps, available resources and most importantly solutions. Working with the team was excellent. Their attention to detail, and deep knowledge of all things digital gave us the language and tools we needed to drive the project further internally. Their collaborative approach ensured we stayed on the same page.

The end result was a customised digital road map that we could take on with confidence to achieve our goals and deliver to stakeholders. Tactic Lab’s ongoing support remains extremely valuable and we are able to access extra assistance whenever needed.

Julieta Lopez, Marketing and Business Development, City of Newcastle