AT TACTIC LAB, WE LISTEN.
Where does your business really need to go this year? What is your marketing and performance data saying, and what are the latest industry trends that can deliver the most impact on your business? With a growing range of options in digital marketing, the team at Tactic Lab can help you navigate through which options that are most practical for you, to reach your chosen goals.
Our project work is supported by a flexible variety of implementation & training options, so we can work together in a way that makes the most sense for your marketing team, agency or business.
OUR SERVICES
ANALYTICS
SEARCH
SEO
TESTING
DISPLAY
SOCIAL
Most organisations do not track enough metrics relevant to their business needs and don't have the time to analyse their existing data for actionable insights. Your customers are unique, and tracking how they use your website can tell you a lot about what they need. We want to make sure your business decisions are driven by relevant data that reflects the behaviour of your customers and that your website's performance is continually improving.
Platforms:
- Google Analytics
- Google Tag Manager
- Google Data Studio
- Google Optimize & Optimizely
- Supermetrics
What we do:
- Audit existing tracking for accuracy and relevance to your organisation.
- Work with you to define the KPIs most relevant to your organisation.
- Implement a tracking solution to fit your needs.
- Create automated, customised reporting about what's happening on your website.
- Perform analysis to provide recommendations for improvement.
OUR SERVICES
ANALYTICS
Most organisations do not track enough metrics relevant to their business needs and don't have the time to analyse their existing data for actionable insights. Your customers are unique, and tracking how they use your website can tell you a lot about what they need. We want to make sure your business decisions are driven by relevant data that reflects the behaviour of your customers and that your website's performance is continually improving.
Platforms:
- Google Analytics
- Google Tag Manager
- Google Data Studio
- Google Optimize & Optimizely
What we do:
- Audit existing tracking for accuracy and relevance to your organisation.
- Work with you to define the KPIs most relevant to your organisation.
- Implement a tracking solution to fit your needs.
- Create automated, customised reporting about what's happening on your website.
- Perform analysis to provide recommendations for improvement.
SEARCH
With competition in search advertising getting close to saturation, campaigns need to be better than ever to maintain the great ROI that search is famous for. While mobile accessibility has dramatically grown the potential audience for your business, data shows that customers increasingly have more options and less patience online. Customisation and relevance are key. We cover the 50+ targeting options that exist and make use of some customised automation tools to improve the results of your search campaigns.
Platforms:
- Google AdWords (search, mobile app & shopping campaigns)
- Bing Ads
- Yandex Ads
What we do:
- Audit existing search accounts to determine if there are low-hanging fruit to improve performance without having to rebuild the account.
- Search advertising and targeting strategy development.
- Creating search campaigns from scratch.
- Reworking existing campaigns.
- Reporting on the full ROI of search.
- Optimisation of search campaigns & your website to maximise return.
SEO
With Google's algorithm getting more integrated, success in organic search rankings usually requires a number of signals associated with a great brand. As such, it's more important now than it ever was to ensure your SEO efforts align with your other brand initiatives. We do this by working off your Google Analytics data and your existing advertising to inform our SEO work.
Platforms:
- Google Search Console
- All the major CMS platforms: WordPress, Drupal etc
- All the major ecommerce platforms: Shopify, Magento etc.
What we do:
- Audit your current SEO assets to determine strengths/weaknesses.
- Implementing ongoing on-site SEO optimisation, working with your developers if necessary.
- Advising on an off-site SEO and outreach strategy, working with your marketing/PR contacts.
- Reporting on the full ROI of SEO.
TESTING
Almost no websites are engaging in enough testing and personalisation to optimise user experience and maximise conversions. Although there are a number of great tools on the market, the main factor in success remains disciplined, strategic and data-driven testing methodology. We use your Google Analytics and other data to help drive this process.
Platforms:
- Optimizely and Optimizely X
- Google Optimize
- Unbounce
- Native A/B Testing in WordPress
What we do:
- Analyse your existing data to come up with a testing plan.
- Utilise your brand assets to create relevant variations.
- Assist/implement with the test itself.
- Perform analysis on test metrics and ROI to continually improve your website.
DISPLAY
A lot of organisations want to get into display but struggle getting the right balance between visibility and ROI to justify investment. Our approach is focussed on your ROI, we start from a highly targeted base, and test expansion campaigns in a controlled environment to measure the feasibility of broader targeting and audience options.
Platforms:
- Google Display Network website & audience targeting
- Remarketing campaigns (Google Display & other)
- YouTube campaigns (inc pre-roll video, sidebar banners and text overlay)
What we do:
- Display strategy
- Creating display campaigns (including creating visual assets and landing pages if needed)
- Ensuring the 100s of relevant settings are set in the best combination for your objectives
- Optimisation of display campaigns & your website to maximise return
- Reporting on the full ROI of display
SOCIAL
Because social usually contributes to the very early stages of your marketing funnel, it often gets a bad rap in default marketing reports, which usually give all the credit to the most recent channel. As a first step, we’ll help you accurately measure the impact of your social media efforts. We are also experienced social media advertisers and can develop/implement a social advertising strategy that aligns with your community branding and can give advice on how to better optimise your page's free content to drive action and sales.
Platforms:
- Facebook and Instagram organic (free posts from your page)
- Facebook and Instagram ad campaigns
- Twitter and LinkedIn ad campaigns
What we do:
- Social strategy
- Track the value of social, post performance analysis & optimisation.
- Create & optimise ad campaigns
Tools
Certifications
Our clients say
We have been experts in content marketing for twenty years and are always on the lookout for smarter ways to develop data-driven strategies for our clients. With their expertise and assistance in data collection and integration, Tactic Lab have helped us deliver a more holistic view of our clients' marketing activity. Bringing our client data into more conversations and processes has brought valuable insights to the surface that we can act on to deliver our clients more value from their marketing budgets and content schedules.
As a growing start-up in the tech space, keeping a close eye on the performance of our digital marketing budgets is vital. Tactic Lab take the time to understand our business and where our biggest opportunities are. Working together with them across our advertising and analytics, we have visibility across all of our standard and experimental channels, giving us the opportunity to try out new tactics while maintaining a focus on ROI.
I consider Tactic Lab really as an extended part of our team. Running my business involves a lot of travel so it’s good to know that they are always focussed on my marketing, acting in my best interest and looking for new opportunities in my data. With their steady approach of best practice and careful analysis, they have helped establish a stable channel of direct online sales for Rally School. This has given our business a welcome degree of additional revenue as well as increased control over the customer experience.
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