FAQ

What if I don’t know exactly what I need yet?

That’s the first step of the forensic approach that we’ll be there to help you with. Every engagement kicks off with a cost and obligation-free consultation where we review your assets and existing strategies. From there we can give you our honest recommendations around which opportunities are likely to have the biggest impact on performance.

Do you specialise in a particular industry?

No – our specialisation is in the forensic marketing approach. We often draw on the client’s industry experience since that’s usually more cost-effective for the client. Industries we work/have worked in include ecommerce, travel, education, hospitality, non-profit, B2B, agency, SAAS and professional services. We’ve found that even in the same industry, each client’s needs are different enough that specialising in one industry would not necessarily give our clients better results than a holistic approach.

Is there a minimum budget?

Our smallest hours package is 15 hours but beyond that, there’s no minimum. During the free consultation we will over your goals and give recommendations about what’s realistic given the hours budget you have. We can also advise on advertising budget: not all of our clients even do paid advertising. If your budget is inadequate to achieve your goals we will let you know as early as possible so you have all the info you need to make a decision.

Can you work just on my analytics/ads etc?

Yes – we understand that we can’t be everything to everyone! However, our ultimate aim is to do the work that will bring our clients the most benefit. Often someone might come to us for work in one area (eg. SEO) but it might turn out that their biggest pain point is another area entirely (eg. measuring the ROI of campaigns). We will advise if this is the case so you have the info you need to make the best use of our time.

Will you work with existing agencies/team members?

Yes – we don’t want to be reinventing the wheel with your money! During our initial sessions we will find out more about your team (both internal and external) and where it makes the most sense to deploy our skills.

What do all your badges mean?

You don’t need a license or special qualification to set up an agency, start running ads etc. While someone without a badge/certification can be a great user of the tools, we’ve pursued certifications and/or partnerships with Google, Facebook and Microsoft to give our clients confidence that we are committed to maintaining our proficiency in the platforms we manage for them. These programs require a level of competency and performance to be maintained in order to qualify. They also give us direct access to new product features and an extra support tier.

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