We value agency partnerships and have proven success working in whitelabel and client-facing capacities. We can offer training, audits and implementation for client projects, or act as technical and peer review support for your in-house team.

Regardless of whether your agency offers digital marketing as its main service, clients are increasingly needing their marketing agencies to demonstrate the digital impact of campaigns and content across their digital assets. We can help establish visibility and streamline reporting across various touch points and be as involved as you need when it comes to recommendations and implementation for improvements.

We successfully work alongside independent consultants and agencies to deliver well-rounded marketing and digital analytics outcomes for their clients. Whitelabelling can simplify the communication around complex projects and help raise the overall understanding of your internal team while they collaborate on various tasks.

Tactic Lab help us bring visibility to the value and hard work we do for our clients through their analytics and reporting expertise. Having them on hand as technical and strategic experts also helps us keep momentum on projects and dedicate more time to the areas where we can drive the most impact.

Having the ability to manage a project from end to end with their help has opened up exciting opportunities with new and existing clients in our portfolio. We can confidently add Tactic Lab to any conversation and know that they will go the extra mile to help us find the best solution for our client’s needs.

Melanie Sparke, Mahlab Media

Services include:

Holistic advice

  • Industry, platform and tactical advice
  • Prioritisation of marketing opportunities and projects
  • Reviewing broader considerations of marketing projects
  • Designing scalable account and tracking architectures
  • Resourcing recommendations and assistance for upskilling and/or large projects

Digital strategy

  • End-to-end strategy development
  • Strategy support, eg. defining an optimal mix of audience, content and delivery for defined objectives
  • Pre-launch peer-review and technical feedback on internal strategies
  • Post-launch strategy review and optimisation

Digital analytics

  • Reviewing of your existing digital analytics setup
  • Working with stakeholders to create an up-to-date and relevant measurement plan
  • Implementing a holistic and scalable analytics solution
  • Maintaining your analytics solution
  • Working with you and your legal/IT team to implement relevant privacy considerations

Reporting & automation

  • Designing and creating dashboards relevant to your role
  • Combining data from multiple marketing channels
  • Automating data collection
  • Advising on data visualisations and workflows to help you spot the relevant trends
  • Designing scalable reporting tools to suit multiple stakeholder priorities

Website optimisation & testing

  • Deep dive into your analytics data to find actionable recommendations for your marketing, content, website, usability or brand
  • Analysis can be in response to a specific business question or unguided (eg. how can I increase the number of users who complete action X on my website?)
  • Generating and implementing an A/B testing or website personalisation plan to improve conversion

Digital advertising (search, display, social)

  • Reviewing or creating a paid multi-channel strategy
  • Implementing scalable ad accounts for Google/YouTube, Microsoft/Bing, Facebook/Instagram, LinkedIn and more
  • Ongoing account optimisation and maintenance
  • Implementation of automated process to improve performance at scale

Search Engine Optimisation

  • Developing, reviewing and/or implementing an SEO strategy for your brand
  • Working with your IT (if relevant) to spec and implement technical SEO improvements
  • Advising on off-site SEO, including working with your content/PR team to maximise the SEO benefit of each piece of content to your brand
  • Preserving SEO traffic/rankings throughout website and content changes
  • Specialising in onsite/technical SEO reviews that highlight valuable website content

Website planning, refreshes & migrations

  • Reviewing and validating the rationale(s) for a website refresh or new website – often the data says it’s much better not to refresh!
  • Identifying the risks that a website migration might pose to your SEO rankings, conversion rates etc, and how to mitigate them
  • Advising on how you can use the new website’s setup to simplify user journeys, as well as reduce your own maintenance
  • Working with your IT team to ensure continuity of marketing assets (tracking, SEO, user experience) from the old to the new website