Take our self assessment to estimate your digital maturity.

Once you fill out the form you’ll see your results and a score, the form does not require sharing your email address.

Place yourself in the scale for each question.

Below are your self-assessment results. You can bookmark this page to return to your results, print them or email them to yourself. If you’d like to discuss your results or whether we can help you achieve more in the digital space, contact us for a free consultation.

1. DATA CULTURE – DATA COLLECTION

You chose: 1

1 – I don’t collect any systematic data on my digital assets and customers/users.
5 – I collect all relevant and appropriate data on my digital assets and customers/users.

2. DATA CULTURE – REPORTING

You chose: 1

1 – I don’t perform any systematic reporting, only using manual, qualitative feedback.
5 – Each team member has access to reporting that’s actionable & appropriate to their level that is as automated as possible and combines quantitative & qualitative information.

3. DATA CULTURE – DECISION MAKING

You chose: 1

1 – Decisions are driven by gut instinct, internal discussion and stakeholder pressure. Once a decision is made it is implemented once and for all.
5 – Decisions are heavily data-driven with appropriate analysis. Major decisions are executed with a rollback plan and validated through A/B testing or KPI monitoring.

4. DIGITAL ASSETS – WEBSITE

You chose: 1

1 – I have a very basic website that works more as a focus point for people who are already customers than as a tool for convincing people to become customers.
5 – My website contains a clear information architecture, navigational elements and calls to action to effectively communicate my USPs and why people should become customers.

5. DIGITAL ASSETS – CRM/AUTOMATION

You chose: 1

1 – I don’t use a CRM or automation and do everything manually.
5 – My CRM is integrated with my website and serves as the central hub for customer communications. I use automation to free up my time for the good stuff.

6. DIGITAL ASSETS – CONTENT

You chose: 1

1 – My only content lives on the website and it’s primarily text.
5 – I have an array of image, video and/or interactive content to be deployed both reactively (eg. when a campaign requires it) and proactively (eg. using content to drive new opportunities).

7. ORGANIC MARKETING – SEO

You chose: 1

1 – My website isn’t optimised for SEO and I’m not engaging in proactive off-site outreach. All of my SEO traffic is branded but it’s not a channel for acquiring new customers.
5 – My website has been optimised with the basics and I am constantly improving it. I’m engaging in off-site outreach. SEO forms a major channel for how prospective customers discover me.

8. ORGANIC MARKETING – SOCIAL

You chose: 1

1 – I am dependent on rented assets (eg. external websites/social networks) for my content and most activities that bring value to my business happen there.
5 – I am on all the rented (eg. social media) platforms that I need to be and no more. I have an organised content calendar to maximise engagement but strive to give as much benefit to my owned assets (eg. my website).

9. ORGANIC MARKETING – EMAIL

You chose: 1

1 – I don’t send emails or send them ad hoc.
5 – I have an organised engagement schedule that includes seasonality, the customer life cycle and the appropriate level of automation.

10. ADVERTISING – SEARCH

You chose: 1

1 – I don’t do search advertising / I run a basic account with a handful of keywords in one ad group.
5 – My search account targets all the necessary searches for my core customer acquisition purposes and has been optimised for great ROI. I am also regularly looking for more opportunities outside of the main funnel.

11. ADVERTISING – DISPLAY/SOCIAL

You chose: 1

1 – I don’t do display/social advertising / I only do ad hoc boosts of relevant social posts.
5 – I’ve defined audiences for my customers’ life cycle & show each audience the most relevant message without tiring them out. My campaign goals are ROI-based (up to and including not running these ads at all if the ROI doesn’t make sense).

12. ADVERTISING – OFFLINE

You chose: 1

1 – I don’t have organised campaigns and rely only on word of mouth for driving offline leads to my business.
5 – My offline campaigns follow a plan to maximise word of mouth/referrals and include a relevant proactive element. I know the ROI of my major offline initiatives.

See Results