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Tactic Lab
  • How we can help
    • Audits
    • Services
    • Industries
      • In-house Advertising Teams
      • Agencies
      • Content Websites
      • Data & Tech Teams
      • Government Agencies
      • Non-Profits and Charities
      • SAAS & Startups
      • Travel & Tourism Websites
  • About Us
    • Who Are We?
    • Pricing
    • FAQ
    • Pro Bono Program
  • Free Resources
    • Newsletter
    • Articles / Knowledge Base
    • Looker Studio Dashboards
  • Contact

KPIs

Articles about marketing Key Performance Indicators: how to set them, improve them, and keep them in their proper context.

Digital Analytics/Marketing Glossary

Digital Analytics/Marketing Glossary Read More

Why you should avoid using GA4’s “Create Event” feature

Why you should avoid using GA4’s “Create Event” feature Read More

Steampunk-style calculator

CPA/Conversion Value Calculator

CPA/Conversion Value Calculator Read More

5 tips for improving performance reporting

5 tips for improving performance reporting Read More

Understanding GA4 engagement metrics

Understanding GA4 engagement metrics Read More

What you need to know about the sunsetting of Universal Analytics and migrating to GA4

What you need to know about the sunsetting of Universal Analytics and migrating to GA4 Read More

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Travel brand uses advanced GTM features to maximise conversions from acquisition campaigns

Travel brand uses advanced GTM features to maximise conversions from acquisition campaigns Read More

Equations on a blackboard

Calculating and optimising CPA

Calculating and optimising CPA Read More

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Change your password!

Change your password! Read More

Writing a checklist in a notebook

Website Changes Checklist

Website Changes Checklist Read More

Old style black and white photo of students writing exam

Digital Maturity Self Assessment

Digital Maturity Self Assessment Read More

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Getting started with Google Analytics (for marketers)

Getting started with Google Analytics (for marketers) Read More

How to track engaged pageviews

How to track engaged pageviews Read More

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Thanks to the small businesses that make our website possible including FYE Design, Oceanview Accounting & Small Business Society.

We acknowledge the multiple unceded First Nations lands that our remote team lives and works on. A provisional map of these can be found here.

Feeling generous? Visit our charity partners The Climate Council and WWF to donate to a critical cause.

Company info: Registration | Trademark | PO Box 23, Roselands NSW 2196