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Tactic Lab
  • How we can help
    • Audits
    • Services
    • Industries
      • In-house Advertising Teams
      • Agencies
      • Content Websites
      • Data & Tech Teams
      • Government Agencies
      • Non-Profits and Charities
      • SAAS & Startups
      • Travel & Tourism Websites
  • About Us
    • Who Are We?
    • Pricing
    • FAQ
    • Pro Bono Program
  • Free Resources
    • Newsletter
    • Articles / Knowledge Base
    • Website Mini-Course
    • Looker Studio Dashboards
    • Tools & Calculators
      • Digital Marketing Glossary
      • Digital Maturity Self Assessment
      • Budget Tracker
      • CPA/Conversion Value Calculator
      • Which way of accessing GA4 is best for me?
      • BigQuery GA4 Cost Calculator
    • Downloadable Guides/White Papers
  • Contact

White Papers

We’ve developed a range white papers for different industries and types of organisations. These are quick reads with concise and actionable items rather than detailed reference material.

5 tips for improving your Google Tag Manager setup

5 tips for improving your Google Tag Manager setup Read More

5 tips for improving your GA4 setup

5 tips for improving your GA4 setup Read More

5 digital analytics & marketing opportunities

5 digital analytics & marketing opportunities Read More

5 tips to reduce ad costs

5 tips to reduce ad costs Read More

5 tips for improving performance reporting

5 tips for improving performance reporting Read More

5 tips for improving ad strategy & tactics

5 tips for improving ad strategy & tactics Read More

5 digital transformation opportunities

5 digital transformation opportunities Read More

5 GA4 Tips for Non Profits

5 GA4 Tips for Non Profits Read More

5 GA4 Tips for Advertising Teams

5 GA4 Tips for Advertising Teams Read More

5 GA4 Tips for Travel Websites

5 GA4 Tips for Travel Websites Read More

5 GA4 Tips for SAAS/Startups

5 GA4 Tips for SAAS/Startups Read More

5 GA4 Tips for Content Websites

5 GA4 Tips for Content Websites Read More

5 GA4 Tips for Data/Tech Teams

5 GA4 Tips for Data/Tech Teams Read More

5 GA4 Tips for Agencies

5 GA4 Tips for Agencies Read More

5 GA4 Tips for Government Websites

5 GA4 Tips for Government Websites Read More

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Thanks to the small businesses that make our website possible including FYE Design, Oceanview Accounting & Small Business Society.

We acknowledge the multiple unceded First Nations lands that our remote team lives and works on. A provisional map of these can be found here.

Feeling generous? Visit our charity partners The Climate Council and WWF to donate to a critical cause.

Company info: Registration | Trademark | PO Box 23, Roselands NSW 2196