Most organisations use GA4 to track key conversion events and see basic reporting around those events. However, if you’re an ad specialist, and especially if you’re looking after a large budget, there are ways to get much more value out of GA4. These can help level up your campaign optimisation and reporting, and eventually even automate some advertising tasks.
If you’re working in advertising and you feel like you’re not yet getting the most out of GA4, we can help. We created a list of 5 GA4 Tips for Advertising Teams that you can get below! It will help improve your reporting and ultimately inform decisions on optimisation and the business or brand you are working for.
