While the websites most typically using GA4 are online stores, it only takes a little bit of initial work to configure the setup to be optimised for a non-profit. Once completed, this will allow you to see what most non-profits currently don’t actually have access to: a view of which channels are bringing in your most valuable donors (and completers of other key tasks).
GA4 can provide powerful insights if it is set up in the right way to cater to your needs. We put together a list with 5 useful, practical GA4 tips specifically for non-profit organisations. With these tips you’ll be able to gain insights on your donors that will help you to optimise your campaigns and website, and inform your strategy!
