With so much competition, travel websites are constantly trying to improve their user journey. From a customer searching, to submitting forms, and completing bookings, everything on your website should be streamlined with the goal of maximising your ROI. While GA4 is often used to track key events like purchases, there are more ways to get value out of it to help optimise the experience of a travel shopper and improve your conversion volume.
That’s why we put together a handy guide with 5 GA4 Tips for Travel Websites! These are bits of information highly tailored to the funnel of a travel website. We believe they will bring tremendous value to your business, so get them now!
