This white paper looks at our top tips for improving your ad account strategy & tactics. Many of these do not require a lot of technical expertise, it’s often more about improving the processes around your ad campaign life cycle.

The 5 tips are:

1. Ensure your goals are clear and realistic
2. Spend a lot of time on your website experience
3. Ensure good ad asset quality
4. Be clear which part of the funnel each campaign is targeting
5. Keep testing things (especially audiences)

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