This white paper looks at our top tips for improving your Google Analytics 4 property. Many of these do not require a lot of technical expertise, it’s often more about improving the link between your objectives and your property setup.

The 5 tips are:

1. Don’t rely on Enhanced Measurement
2. Exclude internal traffic but go beyond just IP address
3. Avoid event bloat
4. Give each event a value
5. Set up BigQuery, even if you don’t need it now

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