This white paper examines the 5 most common opportunities we find during digital audits. Of course, not all of them will apply to you, but we advise to keep them in mind when you review the efficiency of your own marketing stack. You may be able to cut costs and even improve the performance of your marketing efforts.

The 5 opportunities are:

1. Increase use of micro-conversions
2. Estimate value for website user actions
3. Use analytics to cull outdated features
4. Create a custom report in Looker Studio
5. Evergreen ad campaigns

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