This white paper outlines the top 5 tips that we typically find are most useful for improving an organisation’s marketing performance reporting process (as well as specific reports). Many of these do not require a lot of technical expertise, it’s often more about improving alignment between the reporting and your org’s objectives.

The 5 tips are:

1. Report on micro-conversions too!
2. Ditch the vanity metrics
3. Report on all your data, not just top 10s
4. Reduce report bloat
5. Make your report flow into a story

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