This white paper looks at some of the most common reasons for high advertising costs we’ve seen in client accounts. They might not all apply to you but we recommend reviewing your brand against all of these. Many of these do not require a lot of technical expertise, it’s often more about improving alignment between each part of your ad campaign(s).

The 5 tips are:

1. Set the right campaign objectives
2. Reduce your channels to match budget
3. Beware of platform auto suggestions
4. Allocate enough time to optimise
5. Get the in-house/outsourcing mix right

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