ADVERTISING STRATEGY &TACTICS AUDIT

This audit is suitable for marketing teams/brands that are unsure about the effectiveness, setup, or success of their advertising account(s), or those that would like a holistic view of advertising that’s currently in market for their products/services.

We’ll identify strengths and weaknesses in your overall account structure, campaign branding, targeting strategy, creative strategy, messaging clarity and accuracy, tone of voice and other aspects. We aim to help you measure and improve the success of your campaigns and the effectiveness of your advertising.

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  • Review of any existing goals and/or KPIs for advertising campaigns

  • Review of account structure and naming conventions

  • Review of coverage and saturation of key audiences and topics

  • Review of keyword lists, targeting options and audience

  • Review of the current uptake of available tools, tactics and automations

  • Review of account performance, ROI and opportunities

  • Audit outcomes workshop including assistance prioritising audit recommendations

  • Can be bundled with other audit products and services

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Download a PDF summarising some of the top issues we see when doing this audit

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Our ClientsSay

Tactic Lab quickly helped establish crucial visibility across our customer journey and target audiences at SkyCity Adelaide. They took the time to understand our business needs from all angles and led our team through the various technical and strategic groundwork to make it happen.

Being able to accurately segment our wide range of customers and products meant that together we were able to construct a dynamic and performance-led advertising architecture that delivered great ROI across our F&B and Loyalty Programs.

Greg Stirling, General Manager – Marketing, SkyCity Adelaide