DIGITALOPPORTUNITIES AUDIT

Ideal for organisations that know they are missing out on digital marketing opportunities/best practices but aren’t sure where to start.

Whether you are a startup with a brand new team or a well-established brand with a busy internal team, this audit will look at your organisation’s digital activities holistically.

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  • Review your org’s goals and key opportunities/challenges

  • Review your website and digital backend processes

  • Review your brand’s organic performance (across search, social and more)

  • Review your brand’s performance across paid platforms (search, display, social etc)

  • Review your team’s capacity, capability and processes

  • Review your org’s data and reports

  • Recommendations around lowest hanging fruit and the improvements that are most likely to get you to your goals

  • Audit outcomes workshop including assistance prioritising audit recommendations

  • Can be bundled with other audit products and services

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Download a PDF summarising some of the top issues we see when doing this audit

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Our ClientsSay

Aisling and the team at Tactic Lab led us through a holistic audit of all our Google products at City of Newcastle. We needed to untangle a complex suite of new and legacy website properties, and develop an enterprise solution to align and enhance our reporting capabilities and Tactic Lab have helped us to deliver this.

Tactic Lab’s expertise in the tools and how they interact helped us identify gaps, available resources and most importantly solutions. Working with the team was excellent. Their attention to detail, and deep knowledge of all things digital gave us the language and tools we needed to drive the project further internally. Their collaborative approach ensured we stayed on the same page.

The end result was a customised digital road map that we could take on with confidence to achieve our goals and deliver to stakeholders. Tactic Lab’s ongoing support remains extremely valuable and we are able to access extra assistance whenever needed.

Julieta Lopez, Marketing and Business Development, City of Newcastle