MARKETING / PERFORMANCEREPORTING AUDIT

This audit assesses existing reports and reporting platforms to help streamline and consolidate the reporting process and overall improve data reporting efficiency. Evaluating the number of data sources ensures data accuracy and reliability, providing a solid foundation for informed decision-making. We can also analyse business units/teams/stakeholders, advertising budget and past/current campaigns to provide a comprehensive overview of performance across the orgnisation, enabling strategic optimisation and resource allocation.

You’ll have quick and easy access to the most valuable and up-to-date reporting information from multiple sources in a simplified dashboard.

Get In Touch

  • Review and assess your KPIs/objectives as they pertain to reporting.

  • Evaluate your team’s structure, coordination, and understanding of marketing goals.

  • Assess your team’s communication channels, collaboration processes, and knowledge sharing to identify areas of improvement.

  • Evaluate the quality & reliability of data sources used for tracking campaigns, as well as areas of improvement.

  • Review of integration methods for ensuring data accuracy & consistency.

  • Review your reporting platform and data flows.

  • Assess your reporting templates and processes to ensure they match your team’s workflows.

  • Assess your reporting to ensure it utilises effective visual communication and is structured to maximise insights.

  • Audit outcomes workshop including assistance prioritising audit recommendations.

  • Can be bundled with other audit products and services.

Get In Touch

Download a PDF summarising some of the top issues we see when doing this audit

Download

Our ClientsSay

Tactic Lab help us bring visibility to the value and hard work we do for our clients through their analytics and reporting expertise. Having them on hand as technical and strategic experts also helps us keep momentum on projects and dedicate more time to the areas where we can drive the most impact.

Having the ability to manage a project from end to end with their help has opened up exciting opportunities with new and existing clients in our portfolio. We can confidently add Tactic Lab to any conversation and know that they will go the extra mile to help us find the best solution for our clients’ needs.

Melanie Sparke, Digital and Social Media Manager, Mahlab