With GA4’s event model, Google is essentially making its flagship analytics product more enterprise-level. GA4 is now easier to integrate with other products, easier to automate tasks in, and generally more suitable for data teams. Making use of the free BigQuery integration opens up a huge number of possibilities for integrating with the rest of your data stack.

We’ve created a special resource for any data or tech team on how to best utilise GA4’s new and updated functionality.

Fill out the form below and we’ll email you the white paper.