This white paper looks at our top tips for improving your Google Tag Manager container. Many of these do not require a lot of technical expertise, it’s often more about improving the admin, governance and processes around your tagging.

The 5 tips are:

1. Reduce container bloat
2. Have great naming conventions
3. Avoid using GTM for operational tasks
4. Think about GTM’s speed impact
5. Ensure enough governance & testing

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