GOOGLE TAG MANAGERAUDIT

A GTM audit ensures accurate data collection and quality. By verifying tracking codes, configurations, and data integrity, businesses can have confidence in the analytics data they rely on to drive their strategies and make data-driven decisions.

A reliable GTM setup can help businesses optimise their marketing campaigns and website but also lays the foundation for a growing organisation, looking at the most efficient way to scale your tracking setup as your organisation’s pages and websites continue to evolve.

Get In Touch

  • Gather an understanding of your team structure (including 3rd parties).

  • Gather an understanding of your organisation’s current and future analytics requirements.

  • Review any existing integration between your website and GTM (eg. ecommerce data being pushed to the data layer).

  • Review the GTM implementation of your tags, triggers and variables for accuracy and robustness.

  • Review your container architecture in terms of scalability and conciseness – including any recommendations that will help with growth and team management.

  • Do a security and privacy audit of your GTM setup.

  • Review your GTM setup for any potential negative impacts on your actual website functionality – including any recommendations to improve.

  • Audit outcomes workshop including assistance prioritising audit recommendations.

  • Can be bundled with other audit products and services.

Get In Touch

Download a PDF summarising some of the top issues we see when doing this audit

Download

Our ClientsSay

Aisling and the team at Tactic Lab led us through a holistic audit of all our Google products at City of Newcastle. We needed to untangle a complex suite of new and legacy website properties, and develop an enterprise solution to align and enhance our reporting capabilities and Tactic Lab have helped us to deliver this.

Tactic Lab’s expertise in the tools and how they interact helped us identify gaps, available resources and most importantly solutions. Working with the team was excellent. Their attention to detail, and deep knowledge of all things digital gave us the language and tools we needed to drive the project further internally. Their collaborative approach ensured we stayed on the same page.

The end result was a customised digital road map that we could take on with confidence to achieve our goals and deliver to stakeholders. Tactic Lab’s ongoing support remains extremely valuable and we are able to access extra assistance whenever needed.

Julieta Lopez, Marketing and Business Development, City of Newcastle