Email & CRM
For many of our clients, lead capture, lead nurture and post-lead offline conversion are the lifeline of their business. We love to put our analytics, advertising and optimisation skills to use here, so you can get more out of your data after identifying a prospect.
We audit your CRM and email data processes to find opportunities to save time. From templates and RSS-driven campaigns, to list cleaning, to moving to a system that supports full-scale automation such as Mailchimp or Hubspot, it has never been easier to scale your campaigns.
We can integrate your website tracking with your CRM and/or email system. This allows you to tie website actions and pre-lead touchpoints (like clicking on particular ads or viewing particular pages) to post-lead CRM-based touchpoints (like becoming a prospect or a sale) or email-based touchpoints (like clicking on a particular email link). Joining these 3 datasets together allows us to optimise your website and advertising campaigns beyond lead capture into post-lead KPIs such as becoming an advocate for your brand.
We find new ways to expand and refine your audience lists through a combination of improvements in UX, lead-acquisition advertising and segmenting your existing lists.
Lead Forms and Funnels
We use analytics tools to track your lead forms very precisely, visualise exactly where people are dropping off and optimise to improve your lead capture rates. For ecommerce websites, this analysis would include the full checkout process.