GOOGLE ANALYTICS 4AUDIT

A GA4 audit ensures accurate data collection and quality, providing businesses with reliable insights for making informed decisions. By verifying tracking codes, configurations, and data integrity, businesses can have confidence in the analytics data they rely on to drive their strategies and make data-driven decisions.

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  • Gather an understanding of any existing goals for your website’s analytics.

  • Review your GA4 tracking code implementation to check that it’s correctly set up across all relevant pages/locations.

  • Assess your event & conversion tracking, including any custom events, goals and ecommerce tracking to make sure it aligns with your business objectives.

  • Review overall data quality & accuracy to identify any issues that might impact reliability, as well as recommended solutions.

  • Review your GA4 property configuration & settings to ensure they’re optimised for your needs, including views, filters and permissions.

  • Check how your GA4 implementation and consent mechanisms align with data privacy regulations & terms.

  • Review your reports & templates to check that you’re at the level your organisation needs to be.

  • Audit outcomes workshop including assistance prioritising audit recommendations.

  • Can be bundled with other audit products and services.

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Download a PDF summarising some of the top issues we see when doing this audit

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Our ClientsSay

At WWF Australia, we find that even our established teams benefit greatly from the support of a specialist agency like Tactic Lab. By leaning on their expertise and feedback, we are able to keep on top of the latest best practice tactics and maximise our analytics and digital outputs.

Kia Tzounos, Digital Marketing Campaigns Manager, WWF Australia