LinkedIn’s Conversions API is a robust tool designed to help enhance advertising strategies by integrating both online and offline data.

This means if someone converts on your website (or offline), you can now provide LinkedIn with the details of the person converting.

This advanced API enables you to:

Directly Send Server-Side Data: Seamlessly transmit data from your server to LinkedIn, ensuring precise measurement of your campaign’s performance and optimising future marketing efforts.

Connect Online and Offline Conversions: Gain a comprehensive view of your customer’s journey by linking actions taken on your website, phone sales, or in-person leads directly to your LinkedIn campaigns.

Optimise Campaigns Efficiently: Leverage a variety of conversion types to refine your marketing strategies, driving more targeted actions that align with your business goals.

Enhance Data Privacy and Performance: Improve your campaigns’ cost efficiency with a secure, cookie-less data connection, maintaining user privacy while delivering accurate analytics.

Control Your Data Sharing: Customise how you share your conversion data with LinkedIn, giving you greater control over your information.

We’ve found that LinkedIn’s Insight pixel has a lot more signal loss than other pixels (such as Meta and Google) so this would definitely help increase the numbers of reported conversions which in turn, helps LinkedIn ads optimise its campaigns to deliver more conversions.